Here is Mockup layout
Idea: Using my delft blue sculptures as inspiration, I wan to create a sculptural couch composed of used and donated Levi’s jeans. This could also be a large 3D sculpture of the Levi’s logo that is treated with using old Levi’s as the collage elements.
Once we established a mood board and discussed some general ideas for the project, we decided to start with the cover art. This was to help with buy in for the project and to help get sales to help fund the project. Below are exploratory sketches blah blah blah. Wanted something that hinted at feeling like it was from 70’s and still felt contemporary and sophisticated like the gallery itself.
Below: The installation of the Kosso sculpture out front of the gallery in the 1970’s. We paid particular notice to the forms of the sculpture being offset and blocky. This was crucial in how the cover lettering was approached.
It’s all about the details
The book also features some great visual and textural details that are great when experienced in person, including an ultra-gloss lamination on the typography and a paper stock that emulates primed canvas. This helps the book look and feel like it’s a piece of art.
Title cards mock-up
I’ve always imagined the lettering being used for the opening credits of a film or TV series. It’s definitely on my bucket list to create it if it ever becomes a film, btw! In the meantime, I created a few of my own title cards as if it were a TV series. Also kept them brief so a viewer wouldn’t need to Skip Intro while binge watching. The sequence is mostly comprised of photos I took of friends in NYC at the start of my career, which coincidentally is also when the story takes place in the book. My thinking was the photos would change from episode to epidode but the animation and backing track would remain consistent.
